How Chorki Re-Engaged Thousands of Subscribers with Markopolo’s AI Lifecycle Engine

At a Glance

• 🎯 43K users re-engaged through push, email & SMS
• 💰 1.2M BDT in renewal revenue generated
• 📩 165K+ messages sent automatically
• 💬 100% automation, no manual reminders

The Who

Chorki is one of Bangladesh’s leading OTT platforms, home to blockbuster originals, regional favorites, and loyal subscribers who tune in daily. But as the platform scaled, a new challenge emerged quietly in the background, subscription churn.

Renewal cycles were slipping. Paid users loved the content but forgot to renew. Others had expired accounts but never heard back. For a team focused on storytelling and production, chasing renewals manually wasn’t just inefficient, it was unsustainable.

That’s where Markopolo AI came in.

The Problem

Chorki’s marketing team had two core challenges:

1. No Structured Renewal Flow

Reminders were manual, a mix of sporadic emails and in-app pushes with no timing logic.

2. No Insight into What Worked

Was it the email that drove the renewal? The SMS? Or that final push alert before expiry? Without clear attribution or automation, large volumes of subscribers were simply dropping off unnoticed.

“We were spending energy on new user acquisition every month,” their team shared, “but losing existing subscribers right after their plans expired. It felt like running on a treadmill fast, but not forward.”

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The Requirements

Chorki didn’t want another marketing tool, they needed an always-on renewal engine that could:

• Detect users nearing expiry and message them automatically.
• Reactivate lapsed subscribers through contextual offers.
• Learn and optimize messaging over time.
• Work seamlessly across push, SMS, and email without manual setup.

A system smart enough to run campaigns for them not through them. That’s when they turned to Markopolo’s Autonomous Revenue Agents.

The Approach

When Chorki onboarded Markopolo AI, we started by mapping their entire subscription lifecycle. Every renewal stage pre-expiry, post-expiry, and long-term reactivation became a campaign phase.

1. Pre-Phase Campaign

AI-generated reminders were sent 30 days and 1 day before expiry, nudging users to renew early with subtle urgency.

2. Post-Phase Campaign

Once a plan expired, Markopolo automatically triggered multi-channel outreach at key intervals (Day 1, 3, 7, 15, and 30), each with personalized messaging and discount logic.

3. Smart Segmentation

Powered by MarkTag, the system ensured that recent purchasers (≤30 days) were excluded, preventing message fatigue and improving precision. Every channel, push, SMS, and email, worked in harmony. No spreadsheets. No scheduling. No human error. Just AI running a full-funnel renewal operation 24/7.

The Insights

As campaigns went live, an interesting trend appeared. The team realized:

• Push notifications drove instant renewals.
• Emails reactivated users who needed a nudge.
• SMS reached those out of app touchpoints.

The AI began learning, adjusting timings, re-ordering channels, and reshaping audience clusters dynamically. Within one week, renewal messages were already 3× more engaging than previous manual campaigns. By the second month, churn was flattening.

“Suddenly,” one team member said, “renewals weren’t something we chased, they were happening on their own.”

The Results
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Renewals went up. Manual work went down. And Chorki’s team could finally focus on storytelling again knowing AI had their retention story covered.

“Markopolo made renewals effortless. The system handled every phase from reminders to reactivations with zero manual intervention. It felt like we finally had an AI teammate.” — Digital Marketing Lead, Chorki

Why It Worked

• AI-Driven Segmentation: Dynamically identified expiring and dormant users.
• Contextual Offers: Personalized discounts timed to user intent.
• Omnichannel Sync: Push, SMS, and Email operated in one flow.
• Predictive Reactivation: High-value dormant users prioritized automatically.
• Continuous Learning: Each message refined the next, smarter with every send.

The Takeaway for Subscription Brands

If you’re running a subscription business, your growth story shouldn’t end at signup, retention is your real revenue engine.

Start building it with AI that:

• Knows when your users are slipping away.
• Talks to them where they are.
• Learns and adapts automatically.

That’s not marketing automation, that's Lifecycle Intelligence.

The Final Outcome

Chorki didn’t just fix renewals, they re-engineered their retention model. From manual churn management to predictive lifecycle automation in just one quarter. That’s the Markopolo difference: ⚡ Autonomous Revenue Agents. Predictive Retention. Continuous Growth.

Ready to Retain Like Chorki?

Stop losing subscribers quietly. Let AI power your next renewal cycle.

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