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Google Ads is one of the most used digital advertising platforms in the world. 

With over 5 billion searches every day on Google, it’s not hard to see why it is becoming more and more common among businesses to use Google Ads.

Getting started with Google Ads can seem a bit daunting, as it requires a lot of your time and effort to set up the perfect campaign. 

Let us provide you with answers to some basic questions about Google Ads to help you figure out if Google Ads is right for you.

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Frequently Asked Questions

How much is Google Ads Monthly?

Ad Spend: $9,000 - $30,000/ month.

CPC (Google Search Network): $1 or $2/ click

CPC (Google Display Network): $1 or less/ click

Professional Google Ads Management: 12-30% of ad spend/ month

PPC Management Tools: $15 to $800/ month

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Is Google Ads free to use?

Creating campaigns and ads on the platform is free. But you will be charged for clicks that you will receive on your ad.

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What is a Google Ads budget?

It usually refers to your campaign budget. 

You have the option to set an average daily budget or a Shared budget for a campaign.

Average Daily Campaign- The average amount you're willing to spend per day on a campaign.

Shared Budget- The amount you’re willing to spend across multiple campaigns for the client.

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Are Google Ads expensive?

It is somewhat expensive, due to the high level of competition in Google’s PPC advertising.