More than 75% people go through reviews before they decide to buy something. Yes, more than 3 out of 4 people. That’s how crucial customer reviews are. In fact, among millennials, 80% don’t even buy anything without going through online reviews.
But, how do you go about asking for reviews? If you have been a customer, you must have come across all sorts of companies coming at you with their requests for reviews. And obviously, at times, it might feel annoying. So, what do you do?
You don’t need to worry at all. In this article, we will discuss the best practices that you should always keep in mind when you’re asking for customer reviews through social media. We will suggest the things you should do for getting more reviews, and the things that you should steer clear of. So, let’s get into it!
Why Do You Need Reviews?
To understand why reviews are crucial, all you need to do is to look into your shopping behavior. When you want to buy a new product, how do you choose what place to buy the product from? Of course, if someone you know recommends you a place, then obviously you’re liokely to be convinced. And other than that, reviews can provide you a great help in terms of determining whether the place sells good products or not.
According to survey, 84% of the consumers believe that online reviews are as trustworthy as personal recommendation. So, you understand why reviews can help you sell more.
With better reviews, your sales will jump. Good customer reviews are gold.
How Do You Seek Reviews from Customers?
Of course, there are loads of ways in which you can ask for reviews from the customers. However, it’s important to know what to use where, and also what the proper ways are. In terms of some of the most commonly and successfully used ways of asking for reviews, these few stand out:
- Asking in person
- Seeking review over a text
- Opting to go for a phone call
- Using social media to send texts asking for reviews
- Publishing social media posts asking for reviews
- Getting the best out of thank you pages
- Mentioning in the receipts or invoices
- Using your website to ask reviews
- Reaching out to customers through emails
The Final Word
Customer reviews on social media are crucial if you want your business to see more customers. So, obviously, this is something that you should seek for in the right manner. We hope our suggestions will help you get more reviews on social media from your customers. All the best!
We know incrementality is the name of the game in today's competitive market. So o ahead and check out our article on how to adapt incrementality.
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