In today's data-driven world, businesses are constantly seeking ways to understand their customers better, personalize their experiences, and drive growth. AI-powered customer attribution tools and SaaS products have emerged as indispensable tools to achieve these goals. 

CleverTap is one of the leading all-in-one engagement platforms that helps brands unlock limitless customer lifetime value by assisting them to create personalized experiences to retain their most valuable customers. However, there are alternatives that analyze user behavior, predict the likeliness of conversion, and map out the customer journeys more effectively. 

Why AI Analytics?

AI analytics tools leverage the power of artificial intelligence to analyze vast amounts of customer data, painting a complete picture of their journey across touchpoints – websites, apps, social media, email, and even offline interactions. By providing actionable insights, AI empowers you to:  

• Target the right audience: Identify high-value customer segments and tailor campaigns to their needs and interests.  
• Optimize marketing spend: Allocate resources efficiently by measuring the effectiveness of each channel and campaign.  
• Reduce churn: Proactively identify customers at risk of leaving and implement targeted retention strategies.  
• Personalize experiences: Deliver timely and relevant content based on individual customer behavior.
• Unlock hidden patterns: AI can uncover hidden trends and patterns in your data that traditional analytics methods might miss.  

Ultimately, AI-powered customer attribution tools empower you to build stronger customer relationships and drive long-term business growth. But with so many options on the market, choosing the right tool can take time and effort. Let's delve into two leading contenders: CleverTap and Markopolo.ai.

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CleverTap: A Solid Foundation

CleverTap is a well-established player in the customer engagement space, offering a suite of features to help businesses track user behavior, personalize experiences, and measure campaign performance. 

It enables you to engage with customer across various touchpoints such as email and whatsapp. Moreover, you can create detailed audience cohorts based on geography, customer interest, and other factors. 

Features:

• User Segmentation: Create targeted segments based on demographics, behavior, and other criteria.
• Behavior Tracking: Monitor user interactions across various channels.
• Campaign Measurement: Analyze the effectiveness of your marketing campaigns.
• Push Notifications: Deliver timely and relevant push notifications.
• In-App Messaging: Engage users within your app with personalized messages.

Pricing: 

• Essentials pack: $575 per month
• Personalized pricing for the Advanced and Cutting Edge bundles

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Pros
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1. Easy-to-use interface. 

2. Affordable entry-level plan.

3. Suitable for businesses with basic customer engagement needs.

Cons‍

1. Focuses more on basic analytics than predictive insights.

2. Churn analysis lacks depth.

Use Case: Ideal for startups or small businesses looking for a basic customer engagement platform with an affordable price point.  

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Markopolo.ai

Markopolo is a clever alternative for CleverTap that closes all the revenue leakage spots for a digital business by equipping it with an all-in-one tool to consolidate its bottom line. With core features like MarkTag, Advanced Analytics, and Xavier AI Chat, Markopolo offers businesses visibility into customer journeys, and actionable analytics across platforms—all while maintaining strict privacy standards.

Marktag is a first party data tracker that attaches a unique ID for each website visitor, enabling you to capture 60% more data and analyze drop off points. Additionally, it tracks how far the visitor scrolled into the website and what type of events they triggered. 

Analytics combines all your campaign and customer data into digestible dashboards. It pulls up data from all the channels and lets you compare performance and areas of improvement. 

Xavier is the AI assistant that you can consult with any time with any question. Want to find out a specific trend or data? Type the prompt as a question and Xavier will crunch the numbers for you and present it. 

Features: 

• store visitor data for a lifetime 
• advanced churn analysis with reasons for churn in analytics reports
• Attributes visitor likelihood of conversion with synthetic conversion score 
• complete cross-channel journey mapping 
• server-side tracking for attributing conversions across different platforms 

Pricing: 

• Pro plan: $239 per month  

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Pros

1. Lifetime unique visitor identification code

2. Helps identify customer drop-off points

3. A holistic view of the customer journey 

4. Real-time data for immediate action

5. AI chat answers questions about the campaigns instantly

Cons‍
1. Has a steeper learning curve

Use Case: 

Ideal for growing businesses or enterprises seeking advanced customer engagement strategies, multi-channel attribution, and the power of AI to predict customer behavior and optimize campaigns.

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Which AI Customer Attribution Tool Wins?

While CleverTap offers a good starting point for businesses with basic needs, Markopolo.ai emerges as the stronger contender: 

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FAQ

Q: What is customer attribution?

Customer attribution is the process of identifying the marketing touchpoints that led to a customer's conversion. It helps businesses understand the effectiveness of their marketing campaigns and allocate resources accordingly.

Q: How can AI improve customer attribution?

AI can enhance customer attribution by:

• Predictive Analytics: AI algorithms can predict future customer behavior, allowing businesses to address potential churn or upsell opportunities proactively.
• Advanced Segmentation: AI can create more granular customer segments, enabling highly targeted marketing campaigns.
• Automated Insights: AI can automate the analysis of large datasets, generating actionable insights that can be used to optimize marketing strategies.

Q: What is an affordable CleverTap alternative?

Markopolo.ai is an affordable Clevertap substitute that delivers similar results, if not better, at a much lower price points. CleverTap is priced at $575 for the Essential pack. Whereas Markopolo.ai is priced at $239 for the Pro plan.

Q: What is the best CleverTap alternative?

Markopolo.ai stands out as the best CleverTap alternative with its advanced AI capabilities, deeper churn analysis, and cross-channel journey mapping. Markopolo.ai provides granular insights, allowing businesses to make data-driven decisions that drive growth and customer satisfaction.

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Conclusion

Understanding and engaging with your customers is essential in today's competitive landscape. Many brands use CleverTap to pool data from all their channels and implement better strategies. However, AI-powered customer attribution tools like Markopolo.ai are the best alternative to Clevertap to help businesses achieve these goals. 

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By leveraging advanced analytics, predictive insights, and automated workflows, these tools can help you optimize your marketing efforts, improve customer retention, and drive long-term growth.

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