Top 10 WhatsApp Marketing Campaign Examples

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WhatsApp marketing has become a game-changer for brands looking to build stronger customer connections and drive results. With its real-time communication and personalization capabilities, it’s helping businesses achieve everything from higher sales to deeper engagement. In this blog, we explore 10 standout WhatsApp marketing campaigns that demonstrate creativity and impact across various industries.

• Mercedes-Benz Turkey - Lead Generation Campaign
• Tata CLiQ - Customized Notification Campaign
• KiKUU - Sales Boost Campaign
• Domino’s Pizza Indonesia - Multi-Step Marketing Approach
• Maggi Germany - Chef In Your Kitchen Campaign
• Airtel Xstream - Content Engagement Campaign
• Benefit Cosmetics - Appointment Management and Engagement
• TUI - Growing Traveler Engagement
• Coca-Cola - Share a Coke Campaign
• BRAINEFFECT - Black Month Campaign

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If you're looking for inspiration for your next campaign that offers high returns on a limited budget and is simple to execute, we've curated successful examples from brands across various industries to ignite your creativity. Let’s get started!!!

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1. Mercedes-Benz Turkey - Lead Generation Campaign

Mercedes-Benz Turkey used WhatsApp marketing as a key part of its marketing strategy to enhance lead generation and customer engagement.

Goals:
The goal was to improve lead conversion by enabling potential consumers to contact the business over WhatsApp for inquiries about vehicles and promotions.

Campaign Description:
Mercedes-Benz Turkey encourages its clients to use WhatsApp to inquire about current promotions and vehicle variants. The brand could provide interested consumers with comprehensive information and individualized support right away.

Results:
This approach produced an impressive 63% lead-to-conversion rate, proving WhatsApp's ability to boost sales and facilitate customer interaction.

How Did They Do It?
Using WhatsApp as a direct channel, Mercedes-Benz Turkey has provided the best experience to potential customers, which is convenient and responsive, resulting in better engagement and conversion.

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2. Tata CLiQ - Customized Notification Campaign

Tata CLiQ, a leading Indian e-commerce platform, launched a WhatsApp marketing campaign in the Middle East to increase customer engagement and sales.

Goals:
The goal was to use data-driven insights to send personalized messages that drive interaction and purchases.

Campaign Description:
Through WhatsApp, Tata CLiQ sent notifications tailored to individual customers based on their behavior, such as product recommendations, abandoned cart reminders, and alerts for price drops on wish-listed items.

Results:
This resulted in a startling ten times ROI for the campaign spent, with close to $500,000 in sales attributed to WhatsApp. These notifications saw a click-through rate of as high as 57% for this targeted messaging.

How Did They Do It?
Tata CLiQ utilized WhatsApp to send personalized, behavior-driven notifications, multi-folding customer interactions with a bottom-line attribute driving their purchasing decisions.

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3. KiKUU - Sales Boost Campaign

KiKUU, a prominent online shopping platform serving several African countries, launched a WhatsApp marketing campaign to engage customers and increase sales.

Goals:
The goal was to improve lead conversion by enabling potential consumers to contact the business over WhatsApp for inquiries about vehicles and promotions.

Campaign Description:
KiKUU set up personalized workflows on WhatsApp marketing, delivering targeted messages with links directly to every product. These click-to-product links made it easy for customers to browse and purchase items immediately from their phones.

Results:
The campaign achieved an impressive sales increase of 60% within a week. Secondly, the open rate of push notifications from WhatsApp was 70% higher than on other channels, with WhatsApp being the most effective channel in driving conversions.

How Did They Do It?
KiKUU created targeted, personalized messaging and took advantage of WhatsApp's seamless integration for online shopping to create high engagement and a significant surge in sales.

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4. Domino’s Pizza Indonesia

Domino’s Pizza Indonesia’s motto is “Sell more pizza, have more fun!” The company aims to become the biggest pizza chain in Southeast Asia by emphasizing what it calls “The Three T’s”: redefining taste, fostering talent, and pioneering community transformation. The chain operated hundreds of stores across more than 40 cities in Indonesia as of Summer 2024.

Goals:
Dominos Indonesia's goal was to convert new customers into loyal patrons, increasing the order values of their customers and driving further traffic to their app.

Campaign Description:

Domino's Pizza Indonesia shifted their marketing activities into WhatsApp and started using a three-step approach: "Sell" through daily messages to in-store customers to drive orders to the app; "Retain" through personalized messages to convert new customers into regulars, and "Reward" through a loyalty program to incentivize repeat purchases.

Results:
The campaign achieved a 72% increase in sales in 2023 compared to 2022. The campaign brought a 6.3X return on investment and about 3,000 customers engaging weekly on WhatsApp. These are self-reported results and may vary individually.

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How Did They Do It?
They used CRM data to segment customers by purchase habits and location, personalizing their WhatsApp messages for better engagement. It has helped increase app orders and build customer loyalty.

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5. Maggi Germany - Chef In Your Kitchen

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Goals:
The primary goal was to improve consumer interaction and include Maggi products into regular meals by creating an engaging culinary experience.

Campaign Description:

In late 2022, Maggi Germany launched the "Chef In Your Kitchen" campaign, a WhatsApp-driven initiative that brought virtual cooking lessons into people’s homes.Maggi used a digital assistant named Kim to deliver cooking suggestions, video demonstrations, and detailed recipes through WhatsApp. Customers could follow along and prepare meals using Maggi products thanks to this interactive approach, which strengthened their bond with the brand.

Results:
During the first eight weeks of the campaign, over 200,000 messages were sent, and consumer happiness and brand recall increased.

How Did They Do It?
Maggi utilized WhatsApp’s multimedia capabilities to deliver personalized cooking experiences. The brand reinforced its presence in customers’ kitchens by offering real-time interaction and engaging content.

6. Airtel Xstream - Content Engagement

In early 2023, Airtel Xstream launched a WhatsApp campaign to drive engagement with its streaming platform and promote new content offerings.

Goals:
The key objective was to inform users about fresh shows and programs while encouraging subscriptions and recharges through personalized messaging.

Campaign Description:
Whenever customers recharged their Airtel accounts, they received tailored WhatsApp messages highlighting new content on Airtel Xstream. These messages also included direct links to explore the streaming platform.

Results:
The effectiveness of direct communication in increasing user engagement was demonstrated by the 30% increase in conversions that this technique produced.

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How Did They Do It?
Airtel partnered with MoEngage to streamline their WhatsApp communications. They were successful in bridging the gap between content discovery and recharges by utilizing actionable links and customized messages.

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7. Benefit Cosmetics: WhatsApp Engagement"

Benefit Cosmetics is known for making customers feel beautiful inside and out, through its range of brow and waxing services, high-end cosmetics, and compassionate customer service. The company’s 5,000 beauty service experts, working in 59 countries, focus on fulfilling the Benefit Cosmetics motto “laughter is the best cosmetic.”

Goals:

Benefit Cosmetics aims to enhance customer service by using WhatsApp to provide fast, convenient self-service and creative engagement, improving customer satisfaction and connections.

Campaign Description:

Benefit Cosmetics increased customer service by using the WhatsApp Business Platform for appointment management and customer engagement. Traditionally, customers had to call the store to make changes to an appointment. Using WhatsApp, they can now easily change their bookings and access information through a self-service chatbot.

Results:
Benefit Cosmetics successfully established a communications channel via the WhatsApp Business Platform, enabling customers to easily manage appointments and interact with creative outreach. This initiative led to significant business growth, including:

• A 30% increase in brow and lip wax bookings through WhatsApp.
• A 200% year-over-year sales growth partially driven by WhatsApp engagement.
• A 60% faster agent response time compared to email.
• Enhanced frontline productivity as customers increasingly use the chatbot for self-service.

How Did They Do It?
The company ran WhatsApp ads and in-store QR codes to drive sign-ups and sent special promotions and branded stickers to increase customer interaction.

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8. TUI - Growing traveler engagement with WhatsApp

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TUI is a global tourism giant operating through a large panoply of services: hotels, cruise liners, tour operators, airlines, and digital platforms—serving 21 million travelers annually. 

Goals:
TUI aims to improve customer engagement and extend the customer base through WhatsApp within its promotional outreach for diversified CRM marketing.

Campaign Description:
TUI added WhatsApp as a marketing channel and used it with email campaigns, creating a subscriber list on WhatsApp and sending special offers to all of them using ads on Facebook, Instagram, and their websites.

Results:
From April to September 2023, TUI's WhatsApp campaign in Belgium and The Netherlands achieved the following:

• 7X higher open rate in The Netherlands and 5X in Belgium compared to emails.
• 2X more site traffic from WhatsApp messages than emails.
• 85% open rate in Belgium and 81% in The Netherlands.

How Did They Do It?
TUI worked with 360dialog to integrate WhatsApp API, ran the ads, and used their own media to extend the list of subscribers, and then sent them tailor-made offers.

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9. Coca-Cola’s “Share a Coke” Campaign

In 2024, Coca-Cola found a fresh way to connect with its customers. They launched a personalized messaging campaign on WhatsApp that encouraged people to share their favorite Coca-Cola moments while introducing them to new products.

Goals:
The campaign focused on bringing the brand closer to Australian young adults and inspiring real and virtual moments of happiness.

Campaign:
Through WhatsApp, Coca-Cola encouraged people to share personalized virtual Coke bottles with friends and loved ones. Users could input a recipient’s name and a customized message, generating a virtual Coke bottle image that could be shared via 

Results:
The campaign generated widespread social sharing as users sent virtual Coke bottles to their contacts, amplifying brand reach and engagement. Coca-Cola leveraged the power of social connections on WhatsApp to create a viral marketing effect. The campaign successfully reinforced the brand’s messaging of sharing moments of happiness and fostered positive associations with Coca-Cola.

How Did They Do It?
Coca-Cola used WhatsApp to regulate intimate interactions that converted regular interactions into special moments. Sales were boosted by individualized responses and exclusive deals that created emotional bonds.

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10. BRAINEFFECT - Black Month Campaign

BRAINEFFECT is a health and wellness brand that develops and sells food products and supplements to support mental well-being and cognitive performance. 

Goals:
Their main aim was to boost holiday season sales and keep customers consistently interested throughout the month.

Campaign:

In late 2023, BRAINEFFECT expanded the idea of Black Friday into an entire month. Using WhatsApp, they kept customers engaged with daily updates and exclusive deals for November.

BRAINEFFECT sent personalized WhatsApp messages featuring special deals, tailored recommendations, and limited-time flash sales. The promotions were designed based on customer preferences and past purchases, ensuring relevance.

Results:
This month-long approach delivered higher sales than previous Black Friday campaigns. Customers also appreciated the continuous engagement, building stronger brand loyalty.

How Did They Do It?
BRAINEFFECT used customer insights and WhatsApp’s instant messaging features to send daily updates that felt timely and personal. They kept their audience excited and ready to shop by staying in touch throughout November.