Let’s say you’re an entrepreneur, and you’re already selling picture frames, or maybe crafts or home processed organic foods. No matter whatever you’re selling, at the end of the day, it all comes down to marketing your products to the right target, making proper sell posts, and overall optimize your business campaigns. Also, there’s the issue with budget restraints. So, you have to take everything into account and progress accordingly. That comes with a lot of hassle and a lot of time investment.

On the other hand, your time is limited, and you can not invest your time everywhere. If you invest your time in managing the ad campaigns, you also have to invest your time into inventory, packing, shipping unless you have a fully dedicated team related to this. For which most of the people don’t. For this case, if you’re already selling on amazon or at least thought of selling your crafts there. Then, there’s good news for you because there is a solution called Fulfillment By Amazon or, in short, FBA, and there is a commerce platform called Shopify where anyone can set their online store and sell their products.

So, fulfillment by Amazon is one of the two fulfillment services provided by amazon. Amazon has a list of fulfillment centers where they store your products, pick, pack, ship, and provide customer service for these products. By doing this, FBA can help you scale your business and reach more customers.

On the other hand, Shopify is also perfect for businesses of all sizes where you sell online, from a store, and basically from anywhere you like. Moreover, like Amazon, you can sell almost anything on Shopify by setting up your online store.

Before you can start seeling on either of the platforms, you have to keep in mind a few things when you’re an FBA seller on amazon or someone with an online store on Shopify. There are two types of sellers on amazon. One who doesn’t know what they are doing. Lists their products without proper knowledge and makes a lot of money. On the other hand, the other seller properly sets up everything and still not making a lot of money.

There’s a lot of reason why this happens. Before going into that, let’s give you an insight into marketing funnel strategies. A lot of companies and enterprises use a full-funnel strategy. Which are divided into 3 segments: TOFU (Top of the Funnel), MOFU (Middle of the Funnel), and BOFU (Bottom of the Funnel). Many other companies use a different term for this, but most are familiar with this term. In short, TOFU is customers who do not know you’re brand or they are either not aware of the problem for which you’re selling a solution. People that are in the MOFU phase are aware of the problem and actively searching for their solution. These are mostly your potential customers. BOFU, stage customers know about your brand and products and usually are the ones that are your customers.

Now, let’s talk about the important things you have to keep in mind for your ad or your online store. Know Your position

Regarding content, you have to keep in mind that upper-funnel customers have to have a certain level of education about your content to get them interested in your products. This especially applies to sophisticated or non-obvious B2B products. Therefore, you have to acknowledge where your customers stand right now. The lower funnel is more important for Google Search. On the other hand, you have to consider including Facebook, Instagram & Youtube on the upper funnel. Once these platforms come to the mix, you have to invest your time in content, which has to be mobile optimized. Relevant Content

One of the first things you have to keep in mind before developing your full-funnel strategy is always starting from the bottom. Therefore, you have to focus many things on the type of content you’re putting on your ads, which overall relates to your Google search terms. On the other hand, Google Ads has different sets of campaigns for different users for every funnel step. Proper Remarketing

Not all people will end up as your end customers. A lot of them won’t be convinced by visiting your site. A few might have you as consideration for later. But, here’s the thing. Only 2% of customers will end up as your sale conversion. So, you have to keep in mind which one is which. The main differentiation between “Yes” & “Maybe.”

With Google Ads and tools like Facebook Pixel, you can remarket to your customers visiting your website or searching for your product online. Remarketing is basically a way to connect with people who have previously interacted with your website and mobile app. It allows you to strategically position your ads to the right people, thus helping you with your overall brand awareness & remind those audiences to make a purchase end up your customer.

There’s a couple of benefits with proper remarketing. Like you can have a focused remarketing list targeted for people who might have added your product to your shopping cart but didn’t make the end purchase. In addition to that, you also have a large-scale reach, efficient pricing & easy ad creation. There are also different ways to remarket through google ads catered to the type of your ad.

Besides, there are also other prominent factors like proper targeting and timing. You should know when to target your customers when they are most willing to be your customers. Finally, to wrap it up, the more you know about your products, the more you can add content relevant to it to your website and ad posting. With the help of a funnel strategy and the usage of the right tools, you will soon be making loyal customers and making dough in no time.

If you want to consult about your Amzon FBA or Shopify Store Marketing, reach me at r@markopolo.ai, we can set up a meeting and curate a marketing funnel model for you!

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