‍

We are experiencing a digital revolution in 2025. According to the third quarter report of 2024 by Statista, people spend an average of 6 hours and 38 minutes online daily. That’s a quarter of your day. What’s the lesson for businesses? The more you can interact and connect with your audience online, the more your brand visibility increases. It makes sense why we see so many ads while scrolling Facebook, Instagram, or while watching YouTube. 

But there’s another way of improving customer interaction online aside from sponsoring ads on digital platforms - messaging apps. And among these apps, WhatsApp stands out with an expected number of 3.14 billion monthly users in 2025. WhatsApp marketing can be the game changer for your brand if you can use the right WhatsApp marketing tool.

WhatsApp Marketing

Have you ever received texts from companies trying to sell you car loans, new tires, or even simple items such as groceries? These are classic examples of text message marketing where companies push ads or offers to potential customers through text messages. And when this promotion takes place via WhatsApp, it’s called WhatsApp marketing. 

WhatsApp is a popular tool and it offers a personal and direct line of communication with your audience. So, brands often leverage these pros and come up with a unique WhatsApp marketing campaign. Unilever’s “I’ll Bring You Back Your Beloved Clothes” is a good example that resulted in 14x increased sales for the brand. This number alone proves the effectiveness of Unilever’s WhatsApp marketing strategy. 

That’s not all. Whatsapp marketing solutions can help you automate follow-ups with your audience and even assess your campaign performance.  

‍

Why do Brands Need WhatsApp Marketing

Let’s discuss in detail why brands need to embrace WhatsApp marketing service and spend money on a WhatsApp marketing tool - 

1. High Engagement

Open rate refers to the percentage of recipients who have opened the message. WhatsApp has an open rate of 98%, which means nearly every message you send is read. And 80% of the messages are read within the first 5 minutes of being sent. So, a WhatsApp marketing service guarantees that your content is seen by a potential customer.  

2. Personal Touch

You can curate personalized conversations with customers making them feel more important. This fosters brand loyalty and trust. 

3. Cost-Effectiveness

Whatsapp marketing is more cost-efficient compared to traditional methods. It follows a conversation-based pricing strategy and even offers 1000 free service conversations per month to its business accounts. 

4. Quicker Replies 

Response time to customer issues or queries lessens drastically with WhatsApp, making the entire conversion funnel more seamless. 

5. Worldwide Reach

Running a WhatsApp marketing campaign gives you access to approximately 3 billion active users in over 180 countries. 

These factors can sum up how much WhatsApp marketing is important for brand visibility or acquiring leads.  

‍

How Does a WhatsApp Marketing Tool Help Boost Sales

Businesses understand and have been implementing WhatsApp marketing for quite some time now. So, to stand out you need something to take those campaigns a notch up and that’s where a WhatsApp marketing tool comes in –

1. Personalized Engagement

90% of leading marketers believe that personalization boosts business profitability. Personalized texts have better conversion rates than generic ones. 

2. Real-Time Communication 

A marketing tool helps you capture leads when their interest is higher, reducing leakage in the funnel. Also, it helps automate your sales funnel which in this age of AI is massively important to not fall behind. 

3. Customer Retention 

Through a WhatsApp marketing tool, you can be consistent with your communication efforts with customers. This fosters a long-term relationship and repeat purchases. 

4. Measurable ROI 

These tools also provide other WhatsApp marketing solutions such as tracking campaign success, providing actionable insights, and adapting strategies in real time. 

‍

What are the Best WhatsApp Marketing Tools for Your Brand

The list isn’t exhaustive, note that there could be tons of other tools. These are our top recommendations for you –

1. WhatsPro

WhatsPro helps you automate messages, send bulk texts, and segment customers. Also, it can run targeted WhatsApp marketing campaigns for you. You can integrate your CRM systems or other e-commerce platforms with it. The best part about this tool is its robust scheduling and detailed analytics. 

2. ChatBoost

With ChatBoost, you have an AI-powered chatbot at your disposal. You can count on it for real-time customer support and multimedia messaging. It’s an enterprise-class chatbot where you can integrate WhatsApp, Messenger, and email marketing tools as well. This tool relies on machine learning to provide tailored responses.

3. MessageBird

If you want to send personalized texts to potential customers across multiple channels, look no further than MessageBird. It also provides real-time analytics to businesses to understand which campaigns are running better. MessageBird is one of the tools when it comes to WhatsApp marketing solutions, because of its intuitive interface and powerful API. 

4. Twilio

Twilio can help you run large-scale WhatsApp marketing campaigns. It provides service to a versatile range of industries including finance, hospitality, real estate, healthcare, and the public sector. Aside from the typical benefits, it also provides security to user accounts by using user authentication and identity tools.  

5. Infobip

Infobip is a WhatsApp marketing tool trusted by brands like Uber, Papa Johns, Adobe, and more. It offers seamless integrations with HubSpot, Salesforce, Shopify, and other platforms with just a few clicks. It also generates insights that can help form better connections with your customers. 

6. EngagePro

EngagePro is very quick with its personalized responses and real-time customer support. It also provides AI-driven recommendations to customers. It’s more like an AI-personal interest tool, where your communication efforts are made to fit the exact interests of individuals with whom you want to form a relationship. 

7. Callbell

Callbell provides customer support via Whatsapp, Instagram, Telegram, and Messenger. Also, its broadcast module helps send mass promotional texts, increasing the reach of your marketing strategies. 

8. OmniChat

This WhatsApp marketing tool can transform your marketing, sales, and support. It not only provides 24/7 customer support but also helps customers with guided purchasing. Customers love personalized recommendations. With its smart auto-tagging, OmniChat can label and segment customers making it easier to design targeted WhatsApp marketing campaigns. 

9. DirectReach

DirectReach is more of a marketing automation tool. However, it can help with WhatsApp marketing by automating texts to customer based on their purchases. It focuses on sending texts at optimal times i.e. when customers seem more interested. 

10. Yalo

The final name on our list is Yalo, an all-in-one conversational commerce platform. Yalo follows a 4-step model: awareness, sales, post-sales, and insights. It provides a holistic view of your customers through conversational analytics. It is trusted by brands like BurgerKing, Nestle, PepsiCo, and many more because of its reliable WhatsApp marketing solutions. 

‍

Conclusion

In 2024, around 50 million companies were using WhatsApp for their marketing purposes globally (of course, China doesn’t make the list). The point is brands are fighting on the same field and you need some sort of an edge to stand out. For that edge, you need to invest more in AI-powered tools. 

For most brands, however, money isn’t the issue. There’s an absurd number of tools in the market to choose from. A smart move would be to categorize tools according to their key features and pick the ones that match your targets. Also, you can book demo calls with a WhatsApp marketing tool or surf through YouTube to see some of the tools in action.  

The bottom line here is to start investing in WhatsApp marketing and relevant tools that can help scale your business right away.