Can't Decide Between Markopolo and CleverTap?

Both platforms offer omnichannel engagement and AI-powered personalization. Here's why consumer brands choose us.

Talk to sales

CleverTap Segments Audiences.
We Agent Every Individual.

Segment-Based AI vs. Segment-of-One Agents

CleverTap's Clever.AI optimizes journey paths and creates segments. We create an individual AI revenue agent for every single customer—analyzing 384 behavioral dimensions stored as vector embeddings. Not segmentation at scale, but individuation at scale.

Engagement Platform vs. Commerce Intelligence

Both platforms do omnichannel messaging. But CleverTap optimizes for engagement metrics and retention. We optimize for cart recovery (15-43% vs industry 10%), purchase intent prediction, and revenue attribution across every touchpoint—built specifically for brands selling products.

Predictive Segmentation vs. Real-Time Behavioral Prediction

CleverTap predicts which segments will convert or churn. We predict what individual customers will do 10-30 seconds before they do it—enabling intervention at the exact moment of cart abandonment or purchase hesitation with 37-91% accuracy.

MAU-Based Pricing vs. Revenue-Aligned Pricing

CleverTap charges based on Monthly Active Users—penalizing list growth. We charge based on actual engagement and results. Brands typically reduce costs 40% while increasing revenue because you only pay for what drives outcomes.

Why Are Teams Switching from CleverTap to Markopolo?

Both platforms excel at omnichannel engagement. We go deeper on commerce intelligence.

From Segments to Individuals—In Millions

Clevertap segments users into cohorts of thousands. Markopolo assigns an AI agent to each individual customer—millions of them working in parallel, each creating unique journeys, each optimizing for maximum revenue.

AI That Generates Revenue, Not Reports"

Clevertap generates analytics for you to interpret. Markopolo's AI interprets everything automatically—then acts on it. Processing 384 behavioral dimensions to predict purchase intent, optimize timing, and drive conversions without human intervention.

You Set Goals, AI Handles Everything

Stop building complex funnels and analyzing reports. Define your revenue goals—our AI handles the infinite complexity of achieving them. Millions of decisions per second, all optimized for one thing: growth.

Real-Time Automation
Real-Time Reports
Custom AI Plans
Dedicated Support
Growth With AI

Smart Insights
Customizable Plans
Intelligent Spending
Flexible Payments
Behavioral Intelligence

We Know What You're Thinking. CleverTap has AI and omnichannel too, right?

Let's address where similar platforms diverge on approach and outcomes.

Does Clever.AI really predict individual behavior—or just optimize segments like traditional tools?

Clever.AI optimizes segments using TesseractDB. Our Edge AI predicts each customer 10-30 seconds ahead.

Can you handle poor push delivery forcing costly SMS—or do channels work reliably from day one?

CleverTap's Android push fails often, forcing expensive SMS. We deliver reliably across all channels.

Will pricing explode when you scale to billions of events—or stay predictable as you grow bigger?

CleverTap charges per event, becoming costly at scale. We use transparent usage-based pricing instead.

Can you edit live journeys without stopping campaigns—or accept CleverTap's rigid locked workflows?

CleverTap locks journeys once published—no edits allowed. We enable real-time journey modifications.