Most businesses find that initiating SMS marketing means managing different service accounts, experiencing verification holdups, and wrestling with technical configuration issues.

Markopolo is removing these friction points with MarkSMS, a managed SMS service that lets you launch text campaigns immediately. So, no external accounts are required.

For businesses testing SMS channels or running moderate-volume campaigns, this changes how quickly you can activate a new revenue stream.

Why immediate SMS access matters for revenue teams

SMS converts.

Studies show text messages achieve open rates above 90%, with most recipients reading within minutes. Yet many marketing teams delay SMS campaigns because setting up infrastructure feels like a separate project requiring technical resources and vendor negotiations.

This hesitation costs revenue. Every day spent wrestling with complex SMS APIs or waiting for phone number approvals is a day your abandoned cart sequences, flash sale alerts, and reactivation campaigns sit idle.

MarkSMS eliminates this activation barrier, letting revenue teams test SMS tactics and measure results within the same session they decide to try the channel.

For businesses running lean operations, managing fewer vendor relationships means cleaner attribution, simplified billing, and faster troubleshooting when you need support.

What MarkSMS delivers and how it fits your workflow

Managed numbers across three key markets

MarkSMS currently supports SMS delivery in the USA, Bangladesh, and India. Markopolo handles number provisioning, carrier relationships, and deliverability infrastructure. You select your target audience, configure your campaign, and send—the platform manages technical execution.

Included in payment plans with SMS allocation

If your Markopolo plan includes SMS credits, MarkSMS activates automatically. No additional accounts to create or API keys to secure. For plans without native SMS inclusion, you can add MarkSMS through an available add-on, keeping everything consolidated within your existing billing relationship.

Volume-appropriate rate limits

MarkSMS works best for businesses testing SMS or maintaining steady moderate volume. Markopolo implements rate limits to protect sender reputation across shared infrastructure. These limits support most campaign types: abandoned cart recovery, product launch announcements, event reminders, and segmented promotions.

Flexible scaling options

When your SMS program scales beyond managed service capacity, you have options. Integrate your own Twilio credentials for full control over high-volume delivery, or connect with Markopolo's business team to discuss custom arrangements that balance convenience with throughput requirements.

How revenue teams use MarkSMS across customer journeys

An e-commerce brand can launch an abandoned cart SMS sequence the same day they install Markopolo's tracking tag. A SaaS company can test SMS-based trial conversion campaigns without negotiating a separate vendor contract. A regional retailer expanding into digital channels can validate SMS effectiveness before committing to dedicated infrastructure.

MarkSMS integrates with Markopolo's Campaign Agent, meaning your AI-orchestrated multi-channel journeys can include SMS touchpoints without workflow disruption. When your revenue agent determines a specific customer responds better to text than email, it can execute that channel preference immediately.

SMS integration meets market reality

Marketing teams are consolidating tools. According to recent surveys, the average marketing team uses 10-15 separate platforms, creating attribution gaps and operational complexity. Each additional vendor relationship adds cognitive load and increases the likelihood that promising tactics get postponed.

Meanwhile, SMS adoption continues rising. Consumers expect brands to reach them via text, particularly for time-sensitive offers and transactional updates. MarkSMS positions your team to meet this expectation without expanding your vendor footprint.

Getting started with your first SMS campaign

If your plan includes SMS allocation, navigate to Campaign Agent within Markopolo. When configuring channels for your campaign, you'll see SMS as an available option. Select your audience, define objectives, and let the platform generate personalized message sequences. For plans requiring the add-on, access your billing dashboard to activate MarkSMS before campaign configuration.

Your first SMS campaign can launch in minutes, not weeks.