Markopolo's new revenue dashboard gives you complete visibility into how your email, SMS, and voice campaigns contribute to your bottom line. Instead of guessing which touchpoints matter, you now see precisely how each interaction influences purchases—with attribution that reflects actual customer behavior.

Why transparent revenue attribution changes everything

For too long, marketers have operated with incomplete revenue pictures. 

You send campaigns, customers buy, but the connection between the two remains murky. Did that email really drive the sale, or was the customer already decided?

This dashboard answers that question with mathematical precision. By showing you exactly which campaigns generate revenue and how much credit each deserves, you can finally make confident decisions about budget allocation, channel strategy, and campaign optimization. No more flying blind—just clear, defensible numbers that leadership can trust.

How the attribution model works

Proximity-based attribution

The dashboard uses an exponential decay formula that assigns more credit to interactions closer to the purchase moment. If someone clicks your email and buys within two hours, that campaign receives 100% attribution. If they purchase two days later, attribution drops to 35%. This reflects reality: recent touchpoints typically have stronger influence.

Channel-specific decay rates 

Different channels influence purchases at different speeds. SMS campaigns decay faster (100% at one hour, 50% at one day) because they drive immediate action. Voice calls decay slower (100% at four hours, 40% at seven days) because conversations build lasting relationships. Email falls in between. The dashboard accounts for these behavioral differences automatically.

Multi-channel journey tracking 

When customers interact with multiple campaigns before purchasing, the dashboard shows each contribution. If someone clicks an email Tuesday morning and an SMS Tuesday afternoon before buying that evening, you see both attributions—capped at 100% total. This reveals how your channels work together.

Awareness value for non-clicks 

Even when users don't click, your campaigns create awareness. The dashboard assigns small attribution percentages (2-3%) to purchases that happen within days of campaign sends, acknowledging that passive exposure influences decisions too.

Applying Revenue Insights to Your Marketing

A fashion retailer discovers their SMS campaigns drive 40% more revenue than email, but only for purchases under $100. For higher-value items, email performs better because customers need time to consider. They shift their SMS strategy to focus on accessories and flash sales.

An electronics brand sees that voice calls generate sustained revenue over 30 days, while email spikes immediately then drops. They restructure their workflow: email for promotions requiring quick action, voice calls for complex products where customer education matters.

The dashboard integrates into your daily optimization cycle. Check it each morning to see which campaigns performed overnight, adjust underperforming strategies, and double down on what's working.

Why this matters now

As customer acquisition costs rise and marketing budgets face scrutiny, proving ROI isn't optional. It's survival.

Attribution models that credit only the last click miss the reality of modern customer journeys, which span multiple touchpoints across days or weeks.

Marketers need attribution systems sophisticated enough to capture complexity but transparent enough to explain to executives. That's what mathematical decay formulas provide: defensible, reproducible revenue numbers.

Start exploring your revenue data

Access the revenue dashboard from your main navigation menu under "Analytics." You'll immediately see your total attributed revenue, broken down by channel and campaign. Click any campaign to view its complete attribution timeline and understand exactly how it contributed to sales.

Filter by date range to compare performance across periods, or segment by product category to identify which offerings benefit most from specific channels.